NOT
YOUR
AVERAGE
BRAND BUILDER
Tired of the same old marketing playbook? We are too. Let’s build something that lasts.
ABOUT
OMNIQUAFF
OmniQuaff is a marketing consultancy led by Jackie Hoover, a seasoned CPG marketer with over 15 years of experience helping brands launch, grow, and stand out. Jackie brings together deep expertise in wine, lifestyle, and consumer packaged goods with a sharp eye for strategy, storytelling, and execution.
Since 2015, OmniQuaff has partnered with early-stage and established brands alike—offering brand positioning, go-to-market planning, and trade marketing support tailored to the real-world needs of fast-moving teams. Jackie’s style is collaborative, practical, and solutions-oriented. She works closely with founders, sales leads, and creative partners to help brands cut through the noise with clarity and confidence.
Not sure if it’s the right fit? Don’t take our word for it—read the client testimonials to see what others say about working with Jackie.
BRAND EXPERIENCE:
Almare Spritz
Beefeater 24 Gin
Bodegas Valdemar
Charles Smith Wines
Cleto Chiarli
Gil Family Estates
Greystone Cellars
Hanna Winery & Vineyards
Il Poggione
JUSTIN Wine
K Vintners
Landmark Vineyards
Logitech
Markham Vineyards
Nino Franco Prosecco
PayPal
Sennos
Silver Oak Cellars
Sokol Blosser
StubHub
Substance Wines
The North Face
Two Hands Wines
ViNO Wines
OUR
SERVICES
BRAND STRATEGY
Positioning, naming, brand architecture, archetypes, value propositions, and whitespace analysis
CREATIVE DIRECTION & STORYTELLING
Messaging, frameworks, copywriting, campaign concepting, visual strategy
RESEARCH & INSIGHTS
Quant, qual, focus groups, workshops, competitive analysis, ethnography, social listening, media spend, trends, stakeholder interviews
MEDIA INSIGHTS
We provide insight into your most valuable audiences, where they are and what motivates them, and the right places to invest your media budget
GO-TO-MARKET
PLANNING
Launch strategies, trade marketing, DTC/retail marketing, sales enablement
GRAPHIC DESIGN
Packaging, point-of-sale, displays, and brand collateral - designed to drive attention, action and sell-though.
FRACTIONAL
LEADERSHIP
Senior-level marketing guidance without the full-time overhead
BRANDED MERCHANDISE & SWAG
Positioning, naming, brand architecture, archetypes, value propositions, and whitespace analysis
ADVERTISING STRATEGY
& EXECUTION
From concept to final file delivery, we manage the full creative process for OOH, print, and campaign placements - working directly with media teams, printers, and vendors to ensure everything runs on-brand, on-time, and on budget
EXPERIENCE
Whether leading a product launch, shaping a brand voice, or supporting sales with the tools they need, my work is grounded in collaboration, clarity, and results.
THE JACKIE EFFECT
The result of bringing sharp strategy, clear communication, and creative follow-through to every project. Known to improve brand clarity, accelerate execution, and spark the occasional, “Can Jackie do this too?”
Britt Dimmick
EVP of Sales
Shannon Family Wines
"While working together, Jackie was an invaluable asset to me and our team. She profoundly understands market dynamics, consumer behavior, and the strategic execution of marketing campaigns, from annual brand plans to the day-to-day support needed for a highly driven sales team. Her ability to develop and implement innovative marketing strategies has significantly contributed to our company's growth and success.
One of Jackie's standout qualities is their ability to analyze complex market data and translate it into actionable insights. Her analytical prowess and creative approach have enabled us to capture new market opportunities and optimize our trade marketing efforts. Her campaigns have consistently increased brand visibility, customer engagement, and sales growth."
Chris Langan
SVP of Sales
Dalla Terra Winery Direct
"Jackie possesses a wealth of experience in all aspects of marketing, which is evident in her strategic thinking, creativity, leadership, communication, and project management abilities. Her expertise has been instrumental in driving various marketing initiatives to new heights. Notably, when Jackie and I first worked together at Terlato, she was one of the associates who took total ownership of her brands – and worked hard to make certain that program initiatives were created and adjusted to fit individual markets and objectives. She achieved great success in working this way. Because of this, when she started her own company, I did not hesitate to bring her on board as a consultant with my last three consecutive wine companies."
Jeff Scott
U.S. Director of Natinoal Accounts On-Premise
Opici Wine & Spirits
"In my time working with Jackie as she was part of the House of Smith marketing team, she was always eager to assist the team with ideation and execution of ideas to gain traction with our brands. We were a small, fast and furious and very nimble sales team that often had to turn on a dime and Jackie was thrown many tasks, always managing professionally under pressure. Despite that pressure, Jackie remained positive and on-task which allowed her to produce high quality work. "
THE JACKIE EFFECT
The result of bringing sharp strategy, clear communication, and creative follow-through to every project. Known to improve brand clarity, accelerate execution, and spark the occasional, “Can Jackie do this too?”
Britt Dimmick
EVP of Sales
Shannon Family Wines
"While working together, Jackie was an invaluable asset to me and our team. She profoundly understands market dynamics, consumer behavior, and the strategic execution of marketing campaigns, from annual brand plans to the day-to-day support needed for a highly driven sales team. Her ability to develop and implement innovative marketing strategies has significantly contributed to our company's growth and success.
One of Jackie's standout qualities is their ability to analyze complex market data and translate it into actionable insights. Her analytical prowess and creative approach have enabled us to capture new market opportunities and optimize our trade marketing efforts. Her campaigns have consistently increased brand visibility, customer engagement, and sales growth."
Chris Langan
SVP of Sales
Dalla Terra Winery Direct
"Jackie possesses a wealth of experience in all aspects of marketing, which is evident in her strategic thinking, creativity, leadership, communication, and project management abilities. Her expertise has been instrumental in driving various marketing initiatives to new heights. Notably, when Jackie and I first worked together at Terlato, she was one of the associates who took total ownership of her brands – and worked hard to make certain that program initiatives were created and adjusted to fit individual markets and objectives. She achieved great success in working this way. Because of this, when she started her own company, I did not hesitate to bring her on board as a consultant with my last three consecutive wine companies."
Jeff Scott
U.S. Director of Natinoal Accounts On-Premise
Opici Wine & Spirits
"In my time working with Jackie as she was part of the House of Smith marketing team, she was always eager to assist the team with ideation and execution of ideas to gain traction with our brands. We were a small, fast and furious and very nimble sales team that often had to turn on a dime and Jackie was thrown many tasks, always managing professionally under pressure. Despite that pressure, Jackie remained positive and on-task which allowed her to produce high quality work. "
Brennon Leighton
Winemaker & Owner
B.Happy Wine Company
"Jackie possesses a rare combination of listening skills, dedication, creativity, and marketing expertise. She is continually able to initiate conversations to glean what is necessary to contribute and find what is needed to communicate the winemaker's thoughts and ideas into something understandable to the consumer. Believe me, this is not an easy task at times, even if you know me well. Jackie has always been a great team organizer and mediator when it comes to marketing communication.
In addition to her professional skills, Jackie is just cool and a person of great integrity, energy, and kindness. I very much enjoy chatting with her; it is productive and meaningful."
FUN
FACTS
35
BRANDS I'VE HELPED BUILD
(AND COUNTING)
43
PRODUCTS
LAUNCHED
(AND COUNTING)
187
CLIENT EMAILS THAT START WITH “QUICK QUESTION”
1603
TIMES I'VE SAID “SHH... I'M ON A CALL” TO MY DOG
SAY HELLO
Whether it’s a big idea or a small ask, I’d love to hear from you.
Jackie Hoover, CEO/Founder
Email: Jackie@OmniQuaff.com